November 10, 2009

Is Your Uno Too Masculine?

11/10/2009 Posted by Mel Got Served No comments
Unless you lived on Mars or in a third world nation during your childhood, chances are you've played and loved the game Uno. Apparently I loved it so much that I wrote in my 6th grade yearbook that I'd put Uno in a time capsule to commemorate the good times of 1996. I'd play during recess, I'd play at home with friends, and even as an adult it's fun as hell. It's competitive, fast-paced, allows you to yell really loud, be completely vindictive and spiteful, and everyone likes it. Or so I thought.

One complaint I've never heard about Uno is, "It's too manish!" I bet you're reading this thinking, "WTF are you talking about, Melissa?" At a recent trip to Toys R Us (yes I still frequent that store, and it's fantastic for browsing), I was checking out the board game aisle and stumbled across this "gem": UNO CHIC.


Are girls too appalled by the bright primary colors of the original game? Does calling it "chic" really make it fashionable? Listen, I'm in marketing so I get that you need to come up with new ways to sell products, but this seems kinda ridiculous. Oh and don't think Uno is alone in the trend. Why not try the cuter version of these classics:

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